Seon Hee Ko ¹, Joo Eun Lee ²

Affiliations
1 Department of Airline Service, Seowon University, Cheongju, Chungbuk, 362-742, KP
2 Department of Food and Nutrition, Seowon University, Cheongju, Chungbuk, 361-742, KP

Abstract

Objectives:The present study is aimed to provide fundamental data on hygiene management in inflight meal and sanitation training of flight attendants. Methods/Statistical analysis: An investigation was performed with 260 flight attendants on the importance and performance of hygiene management and the items that are required for series of procedures such as reheating, distribution and collection of leftover food to passengers during in-flight food service. Findings: The average scores of flight attendants on the importance and performance hygiene management in inflight meal were 4.42 and 3.79 out of 5 points, respectively. And there are significant differences in the overall importance and performance scores (P<0.01, P<0.001). The average score on importance and performance was the lowest for the kitchen hygiene area, and the difference between them was the greatest for the personal hygiene area among the 6 areas. An importance-performance analysis revealed that 14 out of a total of 24 items (58.3%) corresponded to Quadrant I that indicated above-average scores on importance and performance, while the item “having the experience of hygiene education” corresponded to Quadrant II that represented an above average importance and below average performance. Quadrant III represented below average scores on both importance and performance, which included 9 items (37.5%), whereas Quadrant IV that indicated below average importance and above average performance included no item. Application/Improvements: There is a need for the special and regular inflight meal related hygiene education and training that separated from service training in order to raise the importance and performance of individual hygiene by flight attendants.

Keywords

Hygiene Education, Hygiene Management, In-Flight Meal, Personal Hygiene.

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Park Jung Min ¹, Seon Hee Ko ²

Affiliations
1 Department of Airline Service, Kyungwoon University, KR
2 Department of Airline Service, Seowon University, KR

Abstract

Background/Objectives: This study examines structural relationships among authentic leadership, trust in supervisor, innovative behavior and organizational citizenship behavior and it also aims to provide the effective implication for human resource management. Methods/Statistical Analysis: A convenience sample of 210 respondents was surveyed and a total of 195 usable questionnaires were analyzed. Since this study is a research on leadership perceived by subordinates, leaders such as people above pursers and managers were excluded from the survey. The analysis of research model used SPSS 21.0 and AMOS 22.0 to analyze the frequency of the data and conducted examination on research hypotheses through structural equation modeling. Findings: Through theoretical review, the study drew 3 hypotheses and collected data targeted at the flight attendants and ground service employees in the airlines. The results of the analysis are as follows. First hypothesis 1 suggesting that authentic leadership will have significant impact on trust in supervisor is adopted. Specifically, hypothesis 1 is showing .177(t value=2.905) of path coefficient and is adopted as t value meets a significant level (t value≧±1.96). Second, hypothesis 2 indicating trust in supervisor will have significant impact on innovative behavior is adopted, showing .457(t value=5.521) of path coefficient with significant t value (t value≧±1.96). Also, hypothesis 3 indicating trust in supervisor will have significant impact on organizational citizenship behavior is also adopted, showing .251(t value=3.012) of path coefficient with significant t value (t value≧±1.96). Consequently, in this study all hypotheses are adopted at a significant level of 0.05. Application/Improvements: Authentic leadership is an exemplary leadership that induces internalization of organization members through showing a good example.

Keywords

Authentic Leadership, Innovative Behavior, Organizational Citizenship Behavior, Trust in Supervisor.

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Seon Hee Ko ¹

Affiliations
1 Department of Airline Service, Seowon University, KR

Abstract

Background/Objectives: This study model was established to analyze the effect of consumer value on the brand identification and loyalty in the airline context. Methods/Statistical Analysis: 283 (94.3%) of 300 survey responses were collected and 13 cases (4.3%) were excluded due to the missing data as well as insincere answers. Final 270 cases (90%) were used as valid samples. The analysis of research model used SPSS 21.0 and AMOS 22.0 to analyze the frequency of the data and conducted examination on research hypotheses through structural equation modeling. Findings: The results of practical analysis were as follows. Hypothesis 1 that consumer value will impact on brand identification positively was adopted except for the sub-hypotheses 1-4. Considering them in detail, epistemic value (t value=4.806), conditional value (t value=2.283), emotional value (t value=3.371), and social value (t value=6.717) were adopted since they showed the significant t value (t value≧1.96). However, hypotheses 1-4 that the functional value will impact on the brand identification significantly were rejected because path coefficient was 0.077 (t value=1.384) which did not reach the significance level (t value≧1.96). On the other hand, the impact levels of consumer value on the brand identification were shown as the order of social value (0.527), epistemic value (0.451), emotional value (0.216), and conditional value (0.204). Therefore, the most important role on brand identification is social value. Secondly, hypothesis 2 that brand identification will impact on the loyalty positively was adopted since path coefficient was 0.350 (t value=6.669) and t value was within the significance level (t value≧1.96). Application/Improvements: Customers develop relations with the brand by satisfying the consumer value. Also, the fact was confirmed that modern consumers pursued emotional part more when they selected the products or services.

Keywords

Brand Identification, Consumer Value, Loyalty.

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